Built the website, Facebook page, and helped with branding for Jerzey Boyz Bar & Grill — an American-style bar and grill in Colonia Escalón, San Salvador, El Salvador — in 2013.
In 2013, as part of my work leading digital at Modern Creations, I built the full digital presence for Jerzey Boyz Bar & Grill, an American-style bar and grill located in Colonia Escalón — one of San Salvador's most established upscale neighborhoods. The work covered the website, Facebook page, and branding support, giving the restaurant a complete digital identity at a time when most local establishments in El Salvador had minimal online presence.
Bringing an American bar and grill concept to San Salvador required branding that could communicate the brand's identity clearly to a local audience while staying true to its personality. The digital work reflected that — building something that felt authentic to the concept rather than generic.
The Challenge
Jerzey Boyz needed a complete digital presence built from zero — website, social media, and brand identity — for an American-style concept launching in San Salvador. The challenge was creating digital assets that communicated the brand clearly and authentically to a Central American audience while establishing a professional online presence in a market where few local restaurants had one.
The Approach
I approached this as an integrated brand and digital build — website, Facebook, and branding developed together so everything felt cohesive rather than assembled from separate pieces. The focus was on giving the restaurant a clear identity that worked across web and social from day one.
The Solution
Built the Jerzey Boyz website from scratch, establishing the restaurant's full online presence. Built and set up the official Facebook page, creating the social media foundation for the brand. Provided branding support — helping shape the visual and messaging identity of the restaurant across its digital touchpoints.
The Results
Delivered a complete digital presence for Jerzey Boyz Bar & Grill in 2013 — website, Facebook page, and branding support — giving the restaurant a professional online identity at launch. The restaurant operated in Colonia Escalón, San Salvador.