← Portfolio
Culture and Digital Presence

Club Kids

ClientClub Kids NYC / Michael Alig RoleFounder, Digital Archivist, Brand Consultant & Documentary Coordinator TimelineFacebook page founded: Mid-to-late 2000s · Active and ongoing
Club Kids

Helped shape the early Facebook presence around the Club Kids legacy while supporting documentary outreach and collaborating directly with Michael Alig on post-release projects.

The Club Kids were one of the most influential nightlife and cultural movements in New York City history — a collision of fashion, performance, art, drag, and queer culture that defined a generation and shaped everything from modern drag aesthetics to contemporary club culture worldwide. When Michael Alig went to prison in the mid-1990s, the movement lost its center and its public presence faded.

In the mid-to-late 2000s, while working with Freelancers Union, after conversations with several original Club Kids about how the legacy had gone dark, I launched the official Club Kids NYC Facebook page as a historical archive and digital preservation effort — bringing the brand into the digital age and creating a permanent home for the movement's history, imagery, and cultural significance.

Over the years the project grew into something larger. I coordinated directly with Michael Alig during his incarceration — communicating through phone calls and letters — relaying his messages to his fanbase and keeping his voice present in the community while he was inside. When he was released, I worked with him on rebuilding his public brand and re-establishing his presence.

I also served as a coordinator on The Life and Times of Michael Alig documentary, working with the director to connect them with original Club Kids from that era, including Michael himself. I am credited in the documentary.

The page now has over 13,000 followers and is co-managed by Ernie Glam and several original Club Kids. I founded it, still own it, and remain involved today.

The Challenge

The Club Kids legacy was historically significant but digitally invisible — no official presence, scattered original members, and its most iconic figure behind bars. Bringing it into the digital age meant earning the trust of the original community, handling a sensitive and layered cultural history with care, and finding a way to keep Michael Alig's voice present despite his incarceration.

The Approach

I approached this as a long-term cultural preservation project, not a social media campaign. The foundation was relationship-based — connecting with original Club Kids, building trust within the community, and creating a space that reflected the movement's actual spirit rather than a sanitized version of it. Communication with Michael Alig during his incarceration was handled through phone calls and letters, with his messages relayed to the fanbase through the page. The documentary coordination ran in parallel, connecting the film's director with key figures from the era.

The Solution

Founded and built the official Club Kids NYC Facebook page as a historical archive, creating daily content to keep the story active and the audience engaged. Coordinated directly with Michael Alig via phone and written correspondence during his imprisonment, acting as a bridge between him and his fanbase. Assisted with his brand rebuilding efforts following his release. Served as coordinator on The Life and Times of Michael Alig documentary — connecting the director with original Club Kids from the era, including Michael Alig. Credited in the documentary. Grew the page to 13,000+ followers with original Club Kids actively involved in its management.

The Results

The Club Kids NYC Facebook page became the definitive digital home for the movement's history and legacy, growing to over 13,000 followers. The documentary coordination contributed to a film that brought the Club Kids story to a new generation. The page continues to operate today, co-managed by Ernie Glam and original Club Kids, with the archive and community still active. I founded it, still own it, and remain involved.

TonyBot.exe